About Straight Outta Pakistan

Straight Outta Pakistan began with a simple, stubborn wish: to make Pakistani clothing—authentic, high-quality, and comfortable—accessible for families living in Europe.

It started with kidswear. After moving to the Netherlands, I realized how hard it was to find South Asian kids wear that felt genuine, breathable, and beautifully made. Each year, I waited for a trip to Pakistan—or a friend’s suitcase—to dress my daughter in the cultural kids' fashion I grew up with. At community events, other parents asked where they could find similar desi kids' fashion—customized, modest, and perfectly stitched. That’s when a long-held idea became a mission: to bring Made in Pakistan clothing to Europe, starting with the youngest generation.

Our first phase focuses on Pakistani kids' clothing, blending comfort, culture, and quality. Every piece is designed for playful movement, festive gatherings, and daily wear—crafted with Pakistani embroidery art, soft cottons, and sustainable khaddar. But our vision extends further: we’re laying the foundation for women’s and men’s wear, creating a one-stop platform for families who want authentic South Asian fashion that fits European lifestyles.

We work through ethical manufacturing in Pakistan, partnering with family tailors, skilled embroidery artisans, and small stitching units. Each garment is made in small batches to maintain quality and reduce waste. Our sourcing process is meticulous: from fabric selection in Pakistan to lab testing for comfort and durability, we ensure every material upholds our promise of sustainable fashion.

Straight Outta Pakistan isn’t just a brand; it’s a bridge—connecting European families to their South Asian roots. Whether you’re shopping for handcrafted kids' clothing, traditional Pakistani men's wear, or future collections of South Asian women’s fashion, we want every piece to tell a story of pride, simplicity, and connection.

This is only our beginning—a kids' clothing brand in Europe evolving into a complete family label where quality, comfort, and culture travel together.